Regional Head of High-End Merchandising & Operations

Merchandising, Stock Planning and Assortment Strategy

• Define and lead the overarching SEAO High-End (HE) merchandising strategy, ensuring robust alignment with global vision and dynamic regional market demands.
• Cultivate strategic partnerships across market, APAC and Central teams, and optimize regional product assortments, stock levels, and market positioning.
• Drive continuous assortment evolution and product mix optimization through performance evaluation of SEAO HE creations, comprehensive market intelligence, and the proactive identification of new category opportunities.
• Ensure timely distribution of critical product updates and event inventory information to market teams. Provide executive oversight for ongoing deal tracking, collaborating closely with local HE teams to enhance forecasting accuracy.
• Deploy innovative presentation tools (e.g.: Plaza, 3D tools, etc) to elevate product and boutique experiences.