Regional Loyalty Growth Architect

A leading coffee brand in Malaysia is seeking a Loyalty Program Specialist to design, manage, and optimize its loyalty program, ZUS Coffee Club. The role requires a strong understanding of loyalty marketing, CRM tools, and regional consumer behavior. Responsibilities include executing regional operations, monitoring performance, and ensuring cohesive strategies aligned with data insights. The ideal candidate has a Bachelor's degree in a related field, 5 years of experience, and proficiency in analytics tools like Salesforce and GA4.
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