Regional Omnichannel Marketing Manager, EMEA

The Omnichannel Marketing Manager, EMEA works out of UAE in the Abbott Rapid Diagnostics – Infectious Diseases division. The role is responsible for defining and driving the regional digital and omnichannel customer engagement strategy for Respiratory and HIV rapid diagnostics portfolios, translating strategy into compliant, scalable execution and continuously optimizing engagement across EMEA.

• Omnichannel Strategy Leadership

  Develop and own the EMEA digital and omnichannel marketing strategy for Respiratory and HIV rapid diagnostics, aligned with regional objectives and ensuring scalability, adaptability to local needs and compliance with regulations.

• Market Enablement & Execution Support

  Partner with regional and country teams to translate strategy into local execution plans, toolkits and integrated campaigns, drive adoption of best practices and ensure consistent customer experience across m...