Regional Specialist, Loyalty Program

The loyalty program sits within ZUS Coffee’s Growth department, overseeing ZUS App customer loyalty across ZUS Coffee’s business verticals & markets. It’s primary goal is to design, manage and optimise ZUS App Loyalty Program -- ZUS Coffee Club to enhance customers’ life time value (CLTV) and profitability across the ZUS App & Organisation.

As a Loyalty Program Specialist, you will be responsible for the strategy & execution of ZUS Coffee Club which requires hands‑on management on reward configurations, points issuance logic and loyalty operations to ensure seamless loyalty program performance.

By leveraging data‑driven insights, the incumbent will identify opportunities to enhance program attractiveness and stickiness, loyalty tiers’ retention and scale loyalty strategies regionally.

• Support the design, enhancement and optimization of the ZUS Coffee Club, including points logic, reward mechanics, tier benefits and app mission based on customer behaviour...