Regional Specialist, Loyalty Program

A Necessity, not a Luxury

Qualifications and Experience

• Bachelor’s degree in Marketing, Data Science, Business related fields.
• 5 years of experience in loyalty marketing, CRM, retention marketing, marketing analytics, performance marketing or related fields. Experience working with regional teams is an advantage.
• Strong understanding of loyalty programs, retention strategies and CLTV drivers.
• Hands‑on experience with CRM/CDP platforms or loyalty tools (e.g., Salesforce, Insider, CleverTap).
• Understanding of regional consumer behavior, cultural nuances, and regulatory frameworks.
• Proficiency with analytics tools such as GA4, Mixpanel or Appsflyer.
• High proficiency in Microsoft Excel.
• Familiarity with attribution, app events, and membership lifecycle flows.
• Bonus: Experience with SEA markets.
• Bonus: API or technical integration knowledge.

Responsibili...