Require a Creative Conceptualiser in Mumbai

THE MANDATE: You are the "Idea Architect." Your job is to move beyond the 30-second radio spot. You will be responsible for cracking the "Big Idea" for brands that spans across on-ground concerts, tech-led activations, and viral digital content. You need to be a storyteller who can visualize a project from a whiteboard sketch to a ground-event with thousands of attendees.

KEY RESPONSIBILITIES:

IP Development: Conceptualize and build sustainable Intellectual Properties (like Mirchi Music Awards or Mirchi Neon Run) that can be monetized across years.

Experiential Blueprinting: Design on-ground brand activations that prioritize consumer interaction and "Instagrammability."

Integrated Narratives: Write and present pitches that combine Radio, Digital, Social, and BTL (Below the Line) activit...