Research Director – Persuasive Content and Digital Experience Management

Overview

IDC is currently seeking a  Research Director to lead our global research initiative and develop research across several customer and marketing content-centric software technologies including persuasive content management (web content management, digital asset management, product content management, content sourcing/curation and content marketing platforms, video platforms), customer communications management and coverage of digital accessibility, and related domains. In addition, the individual must have a strong knowledge and expertise around AI Applications as it relates to the above market areas.

Important research topics include the role of AI and other innovation accelerators in the customer and marketing content supply chain and the opportunity to develop the unified customer and marketing content model and experience-orchestrated business for content agility. The Senior Director will also participate in key IDC initiative...