RESPONSABLE DES MÉDIAS SOCIAUX GLOBAL

As Global Social Media Manager, and under the supervision of the Global Marketing Director, you will lead LCI Education's strategic social media transformation on an international scale. You lead the organization from a heavy reliance on paid advertising (70%) to community-driven organic growth (75%), across 19 active accounts spanning 11 countries and 22 territories. You drive social channel sign-up growth while strengthening brand equity and community engagement to support the network's revenue trajectory from $185 million to $250 million. As such, you will evolve social media from a showcase activity logic to indicators directly related to the admissions pipeline, build a sustainable community flywheel (subscribers → engagement → recommendation → registrations), position social media as the main channel for generating organic leads by 2027 and establish LCI as a global thought leader in creative education, while leading a distributed team and a strategic budget.

RESPONSI...