Retail and Trade Manager in Laguna

Duties & Responsibilities:

Develop and implement trade marketing strategies to support sales and distribution goals

Plan and execute in-store promotions, merchandising programs, and retail campaigns

Collaborate with sales teams to align trade activities with key account objectives

Build and maintain strong relationships with retail partners and distributors

Analyze sales data, market trends, and competitor activities to identify opportunities

Monitor and evaluate the effectiveness of trade promotions and campaigns

Manage trade marketing budgets and ensure cost-efficient execution

Coordinate with internal teams (marketing, supply chain, finance) for seamless execution

Ensure brand consistency and visibility across all retail touchpoints

Lead and support product launches within retail channels

Training/Experience/Education

Bachelor's degree in Marketing, Business Administration, or a related field

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