Retail Marketing & Experience Lead
ContinentalJob Description
Job Description
Key Target of the job :
Drive an integrated retail, trade, and training strategy to deliver a seamless customer and partner experience.
Elevate brand presence and frontline engagement through unified execution and measurable impact.
Strategic Integration of Functions
- Consolidate Retail development, Engagement & Promotion, and Training & Consultation into one unified framework.
- Ensure all activities are aligned to deliver a consistent brand message and customer experience across channels.
Retail Marketing & Experience Design
- Strategize and plan retail marketing that enhance in‑store visibility, shopper engagement, and brand storytelling.
- Sustainable retail development in both quantity & quality perspective.
- Develop experiential initiatives (events, activations, digital touchpoints) that strengthen emotional connection with customers.
Promotion Plannin...
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