Retail Marketing

Job Description

Hybrid Work Model

This position follows a hybrid work model. Being on-site 3 times per week is required.

What you will do (Responsibilities):

• Lead and execute Retail Marketing activities to support new vehicle sales across the region.
• Conduct market analysis and develop Retail Marketing strategies and tactics to achieve regional objectives.
• Analyze the regional marketing mix and define commercial policies and incentives for new vehicle sales.
• Oversee regional Retail communication planning.
• Coordinate suppliers, including advertising agencies, media, and event partners.
• Review, analyze, and approve communication materials developed by agencies.
• Provide guidance and alignment to the Dealer Network regarding N2 and N3 Retail initiatives.
• Coordinate and execute regional events such as fairs, new vehicle showcases, promotional activities within the Dealer Network, agribusiness ...