Retail Media/Advertising Support

Overview

Core Role Responsibilities:

• Develop full funnel paid advertising strategies on Amazon & Walmart on behalf of our clients
• Create, optimize, and manage monthly advertising spend budgets and targets, achieving all monthly KPI’s
• Comprehensive understanding of match-type capabilities within Amazon & Walmart
• Detailed Campaign Segmentation by Brand, Category/Growth, and Competitor keyword and audience targeting
• Keyword Analysis, Optimization & Reporting
• SOV Analysis & Reporting
• AMC Campaign Audiences & AMC reporting
• Deliver YoY Advertising KPI growth (e.g., ROAS, Ad Sales, CTR)
• Monthly Business Review Presentations (including KPI recap, insights, and action steps)
• Advertising Budget Forecast Scenarios (across multiple KPIs), demonstrated ability to request and gain approval for increased advertising budget based upon current performance

Resp...