Retention Marketing Manager

Key Responsibilities

Retention Campaign Management

• Own end-to-end execution of retention campaigns across channels including WhatsApp, SMS, Push Notifications, RCS, Email, IVR, In-App Messaging, Web Push, and other customer engagement channels.
• Manage customer lifecycle journeys across onboarding, activation, engagement, retention, renewal, cross-sell, upsell, and reactivation stages.
• Ensure timely and error-free campaign launches while adhering to defined processes and SLAs.
• Review campaign setups, audience targeting, personalization logic, and journey configurations before deployment.
• Monitor campaign performance and recommend optimizations to improve engagement and conversion metrics.

Journey Optimization & Funnel Analysis

• Analyze customer journeys and lifecycle funnels to identify drop-offs, conversion bottlenecks, and opportun...