Retention Marketing Manager

Job Summary:

We're looking for a seasoned Retention Marketing Manager to take ownership of email, SMS, and direct mail programs. This role is essential in deepening customer loyalty, increasing repeat purchases, and expanding the subscriber base. Working closely with creative and e-commerce teams, you'll drive strategy and execution while ensuring all retention touchpoints align with a bold, engaging brand identity.

Responsibilities:

• Lead strategy and execution of retention marketing across email, SMS, and direct mail channels.
• Collaborate with creative teams to develop compelling assets that align with the brand's voice and visual identity.
• Analyze campaign performance metrics such as repeat purchase rates, subscriber growth, and segmentation efficiency to optimize strategies.
• Provide creative direction and feedback to maintain consistent, inclusive messaging.
• Use tools like Asana and Klaviyo to manage workflows, ensurin...