Retention Marketing Specialist

Responsibilities:

• Execute own our organic content calendar from layout to final send
• Coordinate messaging across email, SMS, and direct mail to keep customers engaged
• Build, design, and send multiple email campaigns per week in Klaviyo
• Own email design from Test subject lines, segmentation, and creative to improve key metrics 
• Refresh and optimize lifecycle flows including Welcome, Browse, Cart, Checkout, Post Purchase, and Membership inside Klaviyo and Postscript
• Create short form SMS copy in Postscript that matches our brand voice
• Plan and launch direct mail campaigns in PostPilot
• Opportunities to also manage social media calendar (instagram)
• Improve returning customer revenue through thoughtful touchpoints
• Bring fresh ideas that strengthen customer loyalty and deepen retention

Tools you'll use:

• Klaviyo for campaigns, flows, segmentation, testing, and reporting