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Route to Market (RTM) Analysis at Kenya Tea Packers Limited

Confidential
Full-Time Kenya, Kenya Business Operations Specialists
Posted:
June 11, 2026
Location:
Kenya, Kenya, Kenya

Job Description

Job Description

KETEPA is owned by the Tea Farmers of Kenya through the Kenya Tea Development Agency Limited (KTDA) and the Kenya Tea Growers Association (KTGA). The Kenya Tea Development Agency is the majority shareholder representing over , small scale tea farmers spread all over the country. These farmers own over 60 tea processing factories countrywide and produce…


Route to Market (RTM) Analysis

The primary objective is to analyze and optimize the company’s Route to Market (RTM) strategy, including determining the optimal number of sales staff and defining operational regions to achieve maximum efficiency and market penetration.


Scope of Work


Market Assessment

  • Analyze competitor strategies in key regions. Comprehensive market coverage analysis –

  • Detailed competitive landscape mapping

  • Geographical and customer coverage gap identification

  • Data collectio...

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    Job Overview

    Job Type: Full-Time
    Location: Kenya, Kenya
    Posted: June 11, 2026
    Deadline: July 21, 2026