Sales Development

Role Purpose

To lead, structure, and scale a high-performing outbound sales and marketing team focused on identifying and converting new business opportunities including distributors, retailers, airlines/cruises, hotel chains and e-commerce partners for a client's products across priority global markets.

Key Responsibilities

• Lead global outbound sales and digital prospecting campaigns
• Drive the sales funnel from lead generation to opportunity hand-off
• Generate Unique and Qualified Data as per ICP (Ideal Customer Profiles)
• Develop regional channel partner strategies and target account listings
• Develop Email Content, Call Scripts and other related activities
• Manage a small team of SDRs and ensure KPI performance
• Generate high-quality MQLs and monitor SQL progression

KPIs

• 5+ MQLs/month (individual)
• 20+ MQLs/month (team target)
• 20 qualified meetings/month