Sales Engineer – B2B (Lighting Products)

1. Job Purpose (Role Summary)

The Sales Engineer – B2B is responsible for driving revenue growth through project-based and account-based sales of Adwaa Factory’s electrical products across Saudi Arabia.

The role combines technical expertise, consultative selling, and relationship management to secure business from clients, consultants, contractors, and sub-contractors, while ensuring alignment with company profitability, compliance, and delivery standards.

2. Key Accountabilities & Responsibilities

A. Business Development & Sales Growth

• Identify, develop, and close B2B sales opportunities in the electrical products segment.
• Build and manage a qualified sales pipeline across projects, key accounts, and strategic customers.
• Achieve assigned monthly, quarterly, and annual sales targets (value, margin, and volume).
• Expand ma...