Sales Manager, SMERF

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About the Job

The SMERF Sales Manager is responsible for generating new business and managing key accounts within the Social, Military, Educational, Religious, and Fraternal (SMERF) segments. This role requires a unique blend of strategic prospecting, consultative selling, and relationship management to secure group room nights, meeting space, and catering revenue. The ideal candidate is a self-starter, an excellent communicator, and deeply understands the budget-conscious, value-driven nature of the SMERF sector.