Salesforce Marketing Cloud Architect

Responsibilities:

• Design & Implementation
• Architect end-to-end SFMC solutions using Email Studio, Journey Builder, Automation Studio, Contact Builder, and Mobile Studio to scale across brands and regions.
• Data Modeling & Management
• Define and manage the SFMC data model—including Data Extensions, Attribute Groups, Subscriber Key strategy, contact resolution, identity stitching, and data retention/archival patterns for segmentation and personalization.
• System Integrations
• Build secure, scalable integrations between SFMC and Salesforce Sales/Service Cloud via Marketing Cloud Connect, and with external CRMs, CDPs, data warehouses, using REST/SOAP APIs, middleware (MuleSoft/Dell Boomi), and ETL pipelines.
• Journey & Campaign Orchestration
• Architect sophisticated, event-driven customer journeys across channels, designing decision logic, suppressions, frequency controls, and ensuring real-time respo...