Salesforce Marketing Cloud Development Lead (Toronto)

Marketing Technology Solutions Lead

The Marketing Technology Solutions Lead bridges strategic marketing objectives with effective technological solutions. This role requires a strategic operator and problem‑solver who excels at understanding marketing challenges, optimizing processes, and leveraging technology to enhance performance. Responsibilities

Identify, evaluate, and implement MarTech solutions focusing on workflow automation, AI integration, and operational efficiency across marketing channels. Develop cross‑channel MarTech strategy addressing needs across email, push notifications, digital advertising platforms, and other customer engagement points. Proactively identify opportunities for process optimization through process mining and stakeholder engagement, streamlining marketing workflows and automating repetitive tasks. Research and monitor MarTech developments, create proofs of concept for innovative experiences, and evaluate new technologies for potentia...