Salesforce (Marketing) Technical Lead

About the role

We are seeking a Salesforce Tech Lead with deep expertise in Salesforce Marketing Cloud Next, Data Cloud, and Account Management principles. This role combines strategic solutioning with hands-on execution, ensuring our marketing technology stack supports account-based marketing (ABM) and B2C engagement strategies.

You will partner with marketing, sales, and IT teams to design scalable solutions, optimize marketing automation, and execute campaigns leveraging Data Cloud-powered personalization.

Responsibilities

Strategic & Solutioning

• Act as the subject matter expert for Salesforce Marketing Cloud Next and Data Cloud.
• Design account-based and B2C marketing solutions leveraging Salesforce capabilities.
• Define data architecture, identity resolution, segmentation, and personalization strategies using Data Cloud.
• Collaborate with stakeholders to align marketing technology with account management processes....