Search & Audience Insights Manager

Responsibilities
Mediacorp is seeking a Search & Audience Insights Manager to lead our strategy for how audiences discover and engage with our content — across traditional search engines, generative AI platforms, and emerging digital ecosystems.
This role sits at the intersection of SEO, GEO (Generative Engine Optimisation) and audience intelligence, ensuring that Mediacorp's journalism, entertainment, and community stories remain discoverable, trusted, and visible in a rapidly evolving search landscape.
The role will collaborate across editorial, marketing, product, and data teams to grow organic reach, improve search authority across languages, and drive insights that shape our content and audience strategy for both human and AI-led discovery.
Key Responsibilities
Search & Generative Engine Optimisation
Lead Mediacorp's SEO and GEO strategy for digital products, including CNA, meWATCH, 8world, meListen, Berita, Seithi and 8days.
Optimise content for visibility ac...