Search Engine Optimization Manager

Key Responsibilities

1. SEO Strategy & Planning

• Develop and execute comprehensive SEO strategies aligned with business goals
• Identify growth opportunities in travel-related search trends (destinations, itineraries, seasonal travel)
• Conduct competitor analysis within the travel industry

2. Keyword Research & Content Optimization

• Perform keyword research for destinations, travel guides, hotels, and experiences
• Optimize landing pages, blog content, and travel guides for search intent
• Collaborate with content teams to produce high-ranking articles (e.g., “Best places to visit in Bali”)

3. Technical SEO

• Conduct site audits and resolve technical issues (crawl errors, indexing, page speed)
• Optimize website architecture for better crawling and user experience
• Implement schema markup for travel-related entities (hotels, reviews, FAQs)