Search Engine Optimization Specialist

Key Responsibilities

• Conduct
  keyword research
  using tools like Ahrefs, SEMrush, or Google Keyword Planner.
• Develop and execute
  on-page SEO strategies
  , including metadata optimization, internal linking, schema markup, and content recommendations.
• Coordinate
  off-page SEO efforts
  , including link building, citations, guest posts, and digital PR.
• Audit websites for technical issues (Core Web Vitals, crawlability, indexing, etc.) and create actionable improvement plans.
• Optimize and manage
  Google Business Profiles
  (GMB/GBP) for local SEO clients.
• Collaborate with the content and web teams to ensure best practices are implemented site-wide.
• Track rankings, traffic, and conversions using
  Google Analytics, Search Console, and reporting dashboards.
• Prepare monthly SEO reports
  highlighting wins, issues, and next steps.
• Stay updated on Google algorithm changes and SEO tr...