Search Engine Optimization Specialist

We are a growing business in the custom patches and embroidery industry, serving the USA market. We are looking for a skilled SEO Specialist who understands both traditional SEO and modern AI-powered tools to help us grow our organic traffic and sales.
Responsibilities:
Plan and execute SEO strategies to improve website rankings and traffic
Do keyword research, competitor analysis, and content planning
Optimize on-page SEO (titles, meta descriptions, content, internal linking, etc.)
Build and manage backlinks and off-page SEO
Use AI tools (like ChatGPT, Surfer, Jasper, or similar) for content ideas, optimization, and workflows
Track performance using Google Analytics, Search Console, and SEO tools
Provide regular reports on rankings, traffic, and growth
Work with the team to improve website content and conversions
Requirements:
Proven experience in SEO (local + international SEO is a plus)
Good understanding of Google algorithms and ranking factors