SEM Specialist (Search Engine Marketing Specialist)

Job Summary

You will be responsible for strategizing, executing, and optimizing all paid search initiatives across Google Ads and Bing Ads for the entire Group of Companies. This role ensures high-quality lead generation, cost-efficient campaign performance, and adherence to paid advertising best practices. The ideal candidate is analytical, data-driven, and highly experienced in managing multi-brand SEM campaigns.

Key Responsibilities

• Lead and manage performance-driven campaigns across Google Ads (Search, Display, Video, Performance Max) and Bing Ads (Microsoft Advertising).
• Plan, execute, and continuously optimize SEM campaigns across multiple brands under the Group of Companies (GOC).
• Conduct deep keyword research to develop high-intent and cost-efficient campaign structures.
• Monitor daily campaign performance and adjust targeting, bids, and budgets based on platform data and business goals.
• Optimize cam...