Job Description
Senior Audience Exec
Annalect, Greater London, England, United Kingdom
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About The Role
Developing the audiences based on all the platforms and data available and interrogating data sources to derive insight to support the creation of the audiences, as well as curating insights from the local markets. Providing the information required to enable the definition of targetable audience groups from the initial segment definitions. This role will be part of a team of audience insights specialists that play a crucial role in understanding audience behavior and preferences. As experts in consumer data, analysis, and DSPs – we gather valuable insights to help our clients make informed decisions and develop effective marketing strategies, utilizing the industry’s most robust dataset in Omnicom’s proprietary platform – Omni.
- Insight development and curation to support campaign str...
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