Senior Adobe Journey Optimizer Martech Strategy & Architecture Lead Contractor
Publicis SapientJob Description
Senior Adobe Journey Optimizer Martech Strategy & Architecture Lead (Contractor)Job ID: ***********We are seeking an experienced and strategic Adobe Journey Optimizer Architect (AJO) to lead the design, implementation, and optimization of customer journey orchestration using Adobe Journey Optimizer (AJO).
This role sits at the intersection of marketing automation, data architecture, and real‐time personalization, and is ideal for professionals who thrive in a cross‐functional, data‐driven environment.Your ImpactDesign and own the end‐to‐end customer journey strategy leveraging Adobe Journey Optimizer.Define cross‐channel activation frameworks (email, push, in‐app, web) based on behavioral triggers and business objectives.Lead discovery and roadmap planning for journey use cases, working closely with marketing, CRM, and product teams.Architect scalable AJO solutions fully integrated with Adobe Experience Platform (AEP), Real‐Time CDP, and Customer Journey Analytics (CJA).
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