Senior Analyst, Insights and Analytics

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we’re up for the challenge. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started.

What You’ll Do

• Campaign orchestration – partner with marketing teams to inform campaign strategy by providing data‑driven insights for audience creation and maintenance
• Campaign analytics & measurement – maintain and improve measurement frameworks to evaluate the performance, ROI, and incrementality of marketing campaigns
• Customer insights – conduct deep-dive analyses into customer behavior, segmentation, lifecycle, and loyalty to uncover opportunities for improved customer targeting
• Strat...