Senior Analyst, Paid Search (Toronto)

What you will do in this role

• Execute and manage paid search campaigns across Google Ads, SA360, and Microsoft Ads, ensuring accurate setup of budgets, targets, ad copy, and campaign parameters.
• Monitor daily and monthly campaign pacing and budget delivery both within platforms and using external tools—flagging issues and adjusting spend to stay on track.
• Perform ongoing campaign optimizations including bid management, keyword refinement, audience adjustments, and Quality Score improvements.
• Communicate regularly with strategy and media planning teams to align on KPIs, share performance updates, and translate activation data into actionable insights.
• Coordinate with media planning on budget tracking and reconciliation, maintaining accurate records in planning tools.
• Support the development of mid‑and post‑campaign performance reports with clear takeaways and optimization recommendations.
• Develop digital media str...