Senior Analyst, Paid Search

What you will do in this role:

• Execute and manage paid search campaigns across Google Ads, SA360, and Microsoft Ads , ensuring accurate setup of budgets, targets, ad copy, and campaign parameters
• Monitor daily and monthly campaign pacing and budget delivery , both within platforms and using external tools — flagging issues and adjusting spend to stay on track
• Perform ongoing campaign optimizations including bid management, keyword refinement, audience adjustments, and Quality Score improvements
• Communicate regularly with strategy and media planning teams to align on KPIs, share performance updates, and translate activation data into actionable insights
• Coordinate with media planning on budget tracking and reconciliation , maintaining accurate records in planning tools
• Support the development of mid‑ and post‑campaign performance reports with clear takeaways and optimizat...