Senior Associate, Shopper Marketing & Field Activation - HSC

WHY LALA?

At LALA U.S., we are building brands at the intersection of culture, quality, and growth. As a leader in Hispanic dairy, the Hispanic Specialty Channel is a critical part of our business, and a key driver for future growth. This role sits at the center of that opportunity, shaping how our brands show up where it matters most with our core consumers.

You will lead the execution of best-in-class shopper marketing in a fast-moving, entrepreneurial environment, working closely with Sales and cross-functional partners to lead high-impact initiatives across customers. This is a highly visible role where your work will directly impact in-store execution, strengthen customer relationships, and accelerate growth in one of our most strategic channels.



JOB PURPOSE (SUMMARY)

The Associate Manager / Sr. Associate, Shopper Marketing & Field Activation - HSC leads shopper strategy, programs, and field activations for the Hispanic Specialty Channel (...