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Senior Brand Communication Executive

Coty
Full-time Hong Kong, Hong Kong Island Media and Communication Workers
Posted:
March 03, 2026
Location:
Hong Kong, Hong Kong Island, Hong Kong

Job Description

RESPONSIBILITIES

Your main focus:

  • Build the brand image, develop visibility and reinforce locally its reputation over time

  • Build and implement a 360° external communication strategy in consistency with the international brand communication strategy and the local business strategy for the entity

  • Implement integrated communication campaigns on major product launches, brand events

  • Measure and report performance of all communication campaigns, and assess against goal with ROI and KPIs

  • Track media coverage, identify trends and insights, and optimize spend and performance based on the insights

  • Develop and manage media relations and external networks (Influencers, Micro Influencers, XHS Influencers, Celebrities, Magazine Editors, Beauty Journalists etc.)

  • Manage brands’ social media accounts

  • Manage brand communications budget

  • Administrative support includes PR stock management and P...

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    Job Overview

    Job Type: Full-time
    Location: Hong Kong, Hong Kong
    Posted: March 03, 2026
    Deadline: April 12, 2026