Senior brand manager

About Cult - Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.
This role is about owning cult's brand end to end. From shaping long-term equity strategy to driving campaign excellence, you will define how 100 million Indians experience and feel about cult. It combines strategic leadership, high-quality brand thinking, a results-oriented mindset, and seamless cross-functional execution to position cult as...