Senior brand manager

Job Reaponsibilities
Own regional brand performance metrics including volumes, market share, distribution quality and visibility
Identify state-wise growth opportunities and translate them into clear marketing activation and execution plans leveraging the 4 Ps of Marketing
Track and report regional performance against tagets & course correct with agility in partnership with relevant stakeholders
Keep track of activation and Media effectiveness and spend efficiency
Partner with Sales and Supply Chain on S&OP planning to ensure readiness for demand generation initiatives
Align marketing plans with availability, pricing, assortment and distribution priorities
Flag risks and opportunities proactively to enable faster decision-making
Own both the Design and Delivery of Economy Brands for the state
Build deep state-specific insights, cultural moments and consumption occasions to plan and execute localized media, regional properties, influencer programs and festival...