Senior Brand Manager

Overview

The Senior Brand Manager will play a critical role in shaping and executing Botanic Tonics’ brand strategy across paid, owned, and earned channels. This individual will operate at the intersection of brand, performance, and culture—driving creative excellence, managing agency partnerships, and leveraging data to continuously optimize marketing impact. This is a hands‑on, high‑impact role requiring both strategic thinking and executional rigor.

Key Responsibilities

Brand & Creative Leadership

• Partner with Creative and Integrated Marketing teams to develop best‑in‑class campaigns that drive awareness, trial, and velocity
• Develop clear, actionable creative briefs for promotional and educational initiatives
• Support campaign development with consumer insights, inspiration boards, and asset direction (Figma)
• Maintain and evolve brand guidelines, ensuring consistency across all channels and touch points <...