Senior Brand Manager - FMCG company

As a key member of the marketing team, the Senior Brand Manager will act as the true owner of his brand, combining strategic thinking with hands-on execution.

• Define and lead the brand strategy to drive sustainable growth and market share


• Translate consumer and market insights into impactful marketing plans


• Manage product launches and innovations from concept to in-market execution


• Develop and execute 360° campaigns (ATL, BTL, digital, in-store activation)


• Collaborate closely with Sales teams to ensure strong go-to-market execution and visibility at retail level


• Monitor brand performance (Nielsen, market data, ROI) and optimize accordingly


• Manage budgets and ensure efficient allocation of resources


• Lead and develop junior team members or cross-functional project teams

• 5-8+ years of experience in Brand Management within FMCG


• Strong track reco...