Senior Brand Manager, Gastroenterology (Montreal)

Key Responsibilities

• Develop and successfully implement the commercial marketing plan.
• Lead the implementation of tactics aligned to strategies identified in the brand plan.
• Manage and track the Advertising and Promotion (A&P) budget.
• Communicate strategic goals, positioning, messaging and tactical plans to internal customers, field sales force and external agencies.
• Analyze market issues and opportunities and communicate findings to the brand team and to senior management.
• Plan and develop sales promotional materials and coordinate field team meetings.
• Support the planning and coordination of the national sales meeting and cycle meetings.
• Ensure successful collaboration between the agency of record and AbbVie internal partners (Advertising, AbbVie Care, Patient Relations).
• Work collaboratively with external vendors.
• Collaborate with Global, Area & Affiliate colleagues to optimize total...