Senior brand manager

JOB FUNCTION Analyze, identify, and establish current brand positioning and values Research trends and interpret them for market Design and implement a research-based strategy with a core focus on building ranges within the brand Measure and constantly interpret brand performance Further grow and sustain brand equity Liaising with suppliers in support of the function ahead of season Sales forecasting, planning & inventory control in collaboration with Planner Keep abreast of market trends and economic conditions to anticipate changes to brand strategy Procure the right product at the right price at the right time Range development Manage Development Samples – until confirmation sample received order and mange and track Supplier comms regarding product Customer comms re product at all times Check & sign PO’s before sending to supplier BHAG annual plan interpreted to GMROI Analyze GMROI annual plan, monthly check Seasonal Maps – daily & weekly KNOWLEDGE, EXPERIENCE & QUALIFYING CRITERIA ...