Job Description
We’re seeking an experienced marketeer to drive the local strategy and operations of assigned brand(s) in our Cardio, Renal, Metabolism product portfolio. As (Senior) Brand Manager, you will lead the growth strategy and execution for our largest in‑market brand family and prepare the launch of a pipeline asset in Obesity. You will shape and deliver the end‑to‑end brand strategy, combining launch leadership, omnichannel excellence, and consumer‑centric thinking to drive sustainable impact for patients, healthcare professionals, and the healthcare system across Boehringer Ingelheim’s portfolio. This role suits a senior marketer who thrives in complex launches, leads cross‑functional teams effectively, and enjoys working at the intersection of pharma, digital innovation, and consumer service design.
Tasks & Responsibilities
- Lead the local end‑to‑end brand strategy aligned with the global integrated asset plan
- Own the forecast and investment mix base...
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