Senior Brand Manager

Abbott

Full-time Shanghai, Shanghai Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Posted:

March 02, 2026

Location:

Shanghai, Shanghai, China

Job Description

Major Responsibilities/Activities:
Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information
Create and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goals
Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally
Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc
Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product
Understand and Implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
Direct the product promotion and growt...
                

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Job Overview

Job Type: Full-time

Location: Shanghai, China

Posted: March 02, 2026

Deadline: April 11, 2026