(Senior) Brand Manager

About the role

:
We are keen to look for a Brand Manager to help us define product strategy in agreement with local management and global marketing department and implement supporting tactical plans and projects.


Key Responsibilities：
Develops brand strategy, promotional campaigns and tactical plans within marketing budgets
Prepares content of Integrated Brand Teams and Launch Teams
Runs market research programs & market insights for responsible brand and monitors /anticipates market development
Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)
Lead the cross-functional local/regional brand Team, incl. coordination of Integrated Product Strategy Plan, and monitoring the execution of objectives
Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
Monitor and control brand budgets, ...