Senior Brand Marketing Manager

Job Title: Senior Brand Marketing Manager – DTC Product Marketing, Apparel & Lifestyle
Job ID: 86855
Location: Surrey, British Columbia

What you will be doing:

• Drive ~20% marketing-driven growth (excluding new product growth) through strategic and tactical execution across channels
• Own and execute marketing campaigns supporting ~120 product launches annually (30–40 product lines with variations), ensuring strong launch performance and revenue impact
• Translate market trends, audience insights, and product positioning into campaigns that drive traffic, customer acquisition, and sales
• Operate in a 60% execution / 40% strategy split—actively posting, launching, and executing while shaping longer-term marketing direction
• Lead marketing-driven project management for launches: coordinating cross-functional teams (creative, product, e-commerce), aligning timelines, and ensuring delivery
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