Senior Business Development Lead

Role Overview

The incumbent in this role category will be responsible for managing the client relationship and driving successful media campaigns.

Department

Media Planning

Job Title

Senior Manager - Business

Reporting Manager Title

Director - Business

Location

Bangalore

Roles & Responsibilities

• Develop a macro-level understanding of the category, competitive landscape, and brand objectives to craft effective media strategies.
• Translate client briefs into robust media plans aligned with marketing goals and business outcomes.
• Interpret brand tracking studies and correlate media investments with brand metrics and sales performance.
• Continuously build strategic thinking capabilities to d...