Senior Campaign Specialist

Key Responsibilities

• Work with a team in the development and implementation of national, regional and local traditional media campaigns for digital paid advertising.
• Supports CSM on doing research, competitive analysis, generate insights, and identify trends and opportunities
• Supports CSM on budgeting and forecasting.
• Work closely with the CSM on creating proposals, recommendations, POVs on new media opportunities and market trends.
• Utilize available traditional media and digital planning tools, other industry research and clients' historical media activity reports to develop media plans
• Leads the campaign implementation and optimization for all media channels
• Monitor and evaluate media performance to determine the extent to which the original media objectives and strategies were accomplished.
• Compile regular reports of campaign performance and results
• Improve campaign's performance using the data an...