Senior Commercial Capabilities Manager, AMEA

YOUR OPPORTUNITY: Play an instrumental role in the growth of Bacardi’s Future Markets. Build a best‑in‑class commercial capability ecosystem that drives volume, share, and consumer engagement across the AMEA region.

• Lead the AMEA PEAK Commercial Capability agenda – owning the end‑to‑end Basíco to Maestro journey for Primos and trade partners across 25+ markets.
• Design and implement the annual AMEA Capability Calendar, aligning learning priorities to regional commercial strategy and brand execution standards.
• Partner with Market GMs, Commercial Directors and HR to embed Standards of Excellence across territory management, customer segmentation, and value‑sell propositions.
• Build and coach a network of market‑level Capability Champions to cascade PEAK tools, modules and routines with consistency and energy.
• Drive field coaching culture – regularly join customer visits and team meetings to model ...