Senior Content Marketing Manager

Starfish is looking for an experienced and strategic
Senior Content Marketing Manager to lead content-driven brand initiatives for a global fintech player. You'll craft compelling narratives, manage campaign content across digital channels, and ensure alignment with brand identity across Southeast Asia. You will be a key player in localising and amplifying a bold and dynamic global brand voice while partnering closely with regional marketing, strategy, and creative teams. Requirements RESPONSIBILITIES Shape and refine brand positioning across campaigns and touchpoints in SEA Ensure that all content aligns with overarching brand identity, tone, and values Translate business goals into narrative-led, audience-specific content strategies Conceptualise and craft engaging content across digital platforms: social media, landing pages, thought leadership articles, customer case studies, campaign toolkits, and internal brand materials Edit and localise global content to resonate with SEA au...