Senior Copywriter

KEY RESPONSIBILITIES

Content Strategy & Creation

• Develop high-converting copy for multi-channel campaigns including website, mobile app, email/SMS journeys, push notifications, paid social, and digital display
• Craft compelling long-form content (blogs, editorials, betting guides) optimized for SEO using tools such as SEMrush or Ahrefs to drive organic traffic
• Conceptualize and execute big-idea campaigns that resonate with South African sports and gaming culture while maintaining brand consistency
• Lead the tone of voice strategy, creating comprehensive guidelines that differentiate the brand in a competitive market

Regulatory Compliance & Risk Management

• Critical: Ensure 100% compliance with Section 15 of the National Gambling Act and Regulation 3 regarding advertising standards
• Mandate inclusion of responsible gambling messaging across all materials, including the National Responsible Gambling Programme...