Senior Creative Designer

Job Responsibilities

• Lead end‑to‑end design development for multi‑channel content (digital/social, email/SMS, direct mail, thought leadership, event/executive materials), translating briefs into high‑quality visual assets and templates.
• Define visual systems (layout, component libraries, iconography, motion standards) and ensure consistency with Optum Brand Guidelines and co‑branding rules; steward accessibility and compliance requirements across deliverables.
• Partner with content managers and copywriters to establish scalable design patterns for modular content, personalization variants, and on‑brand adaptation across B2B, B2C, and B2Provider audiences.
• Own design QA, version control, and approvals—ensuring accuracy, readability, and regulatory guardrails (ex- HIPAA-sensitive contexts).
• Collaborate with campaign, program managers, and analytics teams to set measurement‑ready creative (UTMs, trackable forma...